The software that deserved to exist,
built by the people who needed it.
Producit didn't come out of a business school case study. It came out of closing shows in the red, chasing riders on WhatsApp, and finding out three weeks later how much we actually made. It came out of the craft.
Producit starts in 2018, not in 2026.
Antonio Correa has spent more than a decade in live event production. Tours across LATAM, festivals, brand activations, technical setups in venues of every size. The story repeated at every production company he worked with: the show went well and the business went badly.
Not from poor management. From poor tech support.
Excel for budgets. Drive for versioning. WhatsApp for coordination. Gmail for approvals. A shared Google Sheet for closing. And after the show, someone — almost always the production company's owner — would spend weeks reconciling everything by hand to find out if they had made any money.
The problem wasn't a lack of tools. It was an excess of tools, none of them built for the reality of a production company.
In 2025 we started building what was missing. Producit is the result.
Three principles that aren't up for negotiation.
The software is for the people doing the work.
Producit charges for functional depth, not for headcount. Your whole team gets in, no per-user fee. Promoters and clients access as guests with limited views, also free. The production company pays for what the system lets it do — not for letting its own people in.
Saying that software "gives you more control over your team" is code for surveillance. Producit doesn't do that. You control the show, the costs, the changes, the vendors. People aren't controlled; you work with them.
Built for LATAM, starting with Chile.
Most event software comes from the United States or Europe. They talk about abstract "events," not shows. They don't know what a rider is, they don't understand CLP or UF, they ignore SII and Chilean banks. Bank reconciliation with Banco Estado or BCI isn't a feature on their roadmap — it's cultural translation they're never going to do.
Producit was born in Santiago with multi-currency from day one, local tax compliance, and the operational reality of a Chilean production company. When we expand to Mexico, Colombia, Argentina, and Peru, we'll do the same: regional reality inside the product, not aspirational on the roadmap.
Operational honesty.
We're a small team. We won't pretend to be bigger to close deals. We won't promise SLAs we can't meet. We won't put up logos of clients who didn't sign off. We won't make up awards.
What we do: we answer directly, we say when something isn't ready, we show the full roadmap, and we publish real changes the moment they ship.
If that transparency is a dealbreaker for your operation, better to know it before signing. If it isn't, we're going to have a predictable, direct working relationship.
A small team with a clear point of view.
We build Producit between a few people. That means when you talk to us, you're talking to whoever decides. There's no layer of account managers, no handoffs between sales, support, and product. Same name, same email, same person.
Antonio Correa
FOUNDER · PRODUCT · OPSMore than 10 years in live event production. Worked with Red Bull, LATAM festivals, and technical production companies. He built Producit from the craft, not from an MBA thesis. He answers every demo personally.
→ LINKEDINIf this resonates, let's talk.
14 days free. Personalized onboarding with the person who built the product. If it's not right for your production company, we'll say so and you cancel without drama.